Date of Birth

1984.06

Professional Title

Associate Professor

E-mail

youxuels@163.com

Research Fields

Study on Consumer Behavior and Marketing Policy

Personal Profile

Wang Erpeng has presided over projects supported by the Young Scientists Fund of the National Natural Science Foundation of China and the Humanities and Social Sciences Foundation of the Ministry of Education, etc. He has published papers inFood Policy, the top international journal of agricultural economics, and SCI Q1 journals such asJournal of Integrative Agriculture,Food Security, etc., as well as China’s authoritative journals likeReform,Journal of Agrotechnical Economicsand other SCI journals.

He serves as a reviewer of international authoritative SSCI/SCI journalsFood Policy,Agribusiness,IFAMR,China Agricultural Economic Review,andJournal of British Food. He is a member of the Special Committee on Food Economics of the Chinese Association of Agricultural Economics.

Representative Research Projects / Works / Papers

1.Wang E, Liu Z, Gao Z, et al. Consumer preferences for agricultural product brands in an E‐commerce environment[J]. Agribusiness, 2022.https://doi.org/10.1002/agr.21732

2.Wang E, Gao Z. The Impact of COVID-19 on Food Stockpiling Behavior over Time in China[J]. Foods, 2021, 10(12): 3076.

3.Wang E, Gao Z, Chen X. Chinese consumer preference for processed food quality attributes and the impact of trust in information sources[J]. British Food Journal, 2021.

4.Qin W, Wang E, Ni Z. Chinese consumers’ willingness to get a COVID-19 vaccine and willingness to pay for it[J]. Plos one, 2021, 16(5): e0250112.

5.WANG E, Ning A N, GENG X, et al. Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms[J]. Journal of Integrative Agriculture, 2021, 20(4): 1012-1020.

6.Wang, E., An, N., Gao, Z., Kiprop, E., &Geng, X. (2020). Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19.Food Security, 12(4), 739-747.

7.Wang, E., Gao, Z., Heng, Y., & Shi, L. (2019). Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China.Foodpolicy, 89.

8.WANG E, Gao Z, Heng Y. Improve access to the EU market by identifying French consumer preference for fresh fruit from China[J]. Journal of Integrative Agriculture, 2018, 17(6): 1463-1474.