Date of Birth

1981.5

Professional Title

Professor

E-mail

yaoshanji@126.com

Research Fields

Marketing, Management of Mass Entrepreneurship and Innovation

Personal Profile

Doctor of Management, Director of the First Batch of National First-Class Undergraduate Courses, Postdoctor in Business Administration of Fudan University, Visiting Scholar of University of Victoria, Canada, Director of Chinese Marketing Association of Universities, Executive Director of Foreign Economic Theory Association of Jiangsu Province, and Director of Higher Education Association of Jiangsu Province.

Professor Yao has published more than 40 papers in domestic and foreign journals, published 2 monographs and 2 translated works, presided over 2 national projects and 12 provincial or ministerial projects, and won provincial or ministerial awards for 3 times.

Representative Research Projects / Works / Papers

1.General Project of the National Natural Science Foundation of China: Job Embeddedness and Sales Performance of Sales Force: Empirical Study from the Perspective of Role Conflict Resolution and Network Expansion.

2.The Young Scientists Fund of Humanities and Social Sciences Foundation of the Ministry of Education: Customer Participation, Regulatory Focus and Enterprise Brand Value Creation: Empirical Study Based on Virtual Brand Community

3.The Young Scientists Fund of Humanities and Social Sciences Foundation of the Ministry of Education: Impacts of Customer Participation on Value Co-production of New Products: Empirical Study under Crowd-sourcing Model

4.Key Projects of Social Science Foundation of Jiangsu Province: Study on Improving the Prevention and Resolution Mechanism of Emergent Public Health Risks in Jiangsu Province from the Perspective of Intrinsic Safety

5.Post-funded Projects of Social Science Foundation of Jiangsu Province: Research on the Relationship between Virtual Community Sense, Commitment and Knowledge Contribution

6.Sense of Virtual Community, Commitment and Knowledge Contribution: Theories, Facts and Cases. Nanjing University Press. 2021.11.

7.Social Media Marketing: A Strategic Approach (Translated Edition).China Machine Press. 2020.3.

8.Impacts of Sellers on Wechat Embedding on Sales Performance.Foreign Economics & Management. 2022. 44(2):69-83.

9.Meta Analysis of the Relationship between Job Embeddedness and Job Performance. Journal of Anhui University(Philosophy and Social Sciences Edition) . 2022. 46(1):137-147