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经管 王二朋

导师信息

姓名

王二朋

性别

出生年月

1984.06

职称

副教授

邮箱

youxuels@163.com

研究方向

消费者行为与营销政策研究

个人简介

主持国家自然科学青年基金、教育部人文社会科学基金等基金项目。在国际农经领域的顶级期刊《Food Policy》及《Journal of Integrative Agriculture》、《Food Security》等SCI一区期刊,《改革》、《农业技术经济》等国内权威期刊上发表论文。

担任国际权威SSCI/SCI期刊《Food Policy》、《Agribusiness》、IFAMR、《China Agricultural Economic Review》,《Journal of British Food》的审稿人。担任中国农业经济学会食物经济专业委员会委员。

代表性的科研项目/著作/论文

1.Wang E, Liu Z, Gao Z, et al. Consumer preferences for agricultural product brands in an Ecommerce environment[J]. Agribusiness, 2022.https://doi.org/10.1002/agr.21732

2.Wang E, Gao Z. The Impact of COVID-19 on Food Stockpiling Behavior over Time in China[J]. Foods, 2021, 10(12): 3076.

3.Wang E, Gao Z, Chen X. Chinese consumer preference for processed food quality attributes and the impact of trust in information sources[J]. British Food Journal, 2021.

4.Qin W, Wang E, Ni Z. Chinese consumers’ willingness to get a COVID-19 vaccine and willingness to pay for it[J]. Plos one, 2021, 16(5): e0250112.

5.WANG E, Ning A N, GENG X, et al. Consumers’ willingness to pay for ethical consumption initiatives on e-commerce platforms[J]. Journal of Integrative Agriculture, 2021, 20(4): 1012-1020.

6.Wang, E., An, N., Gao, Z., Kiprop, E., &Geng, X. (2020). Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19.Food Security, 12(4), 739-747.

7.Wang, E., Gao, Z., Heng, Y., & Shi, L. (2019). Chinese consumerspreferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China.Foodpolicy, 89.

8.WANG E, Gao Z, Heng Y. Improve access to the EU market by identifying French consumer preference for fresh fruit from China[J]. Journal of Integrative Agriculture, 2018, 17(6): 1463-1474.

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